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Create Your Heart-Led PR Plan with WU Expert Susan Cross
27 June 2022 @ 10:00 am EDT
One event on 25 July 2022 at 10:00 am
One event on 22 August 2022 at 10:00 am
One event on 26 September 2022 at 10:00 am
One event on 24 October 2022 at 10:00 am
One event on 28 November 2022 at 10:00 am
Every 4th Monday between June and November, 10am ET/7am PT, join Susan Cross live for 90-minutes in her interactive flex course supporting your greatest success as a wellness or heart-based business owner.
This interactive program is for adult wellness-preneurs who want to develop and activate a focused public relations plan that raises their visibility to clients and colleagues. Attendees will build their own toolbox by the end of the program.
This donation-based flex course is supported by a pay-what-you-can structure supporting those seeking business growth. Donate upon registration, during sessions or at your convenience as you experience the support you seek to uplevel you and your message. Free seats for those in need.
Create Your Heart-Led PR Plan with Susan Cross schedule:
Session 1 6/27: What’s a PR Plan & Why do I need one? This session provides an overview of heart-led PR and its role in wellness-preneur marketing.
Session 2 7/25: Define your Success. This session answers the fundamental question: What does my success look like to me? Without this information, no PR program will succeed.
Session 3 8/22: Create Your Communications Tool Kit. This session defines the contents of a hard-working public relations toolkit. Sample documents will be provided as food for thought.
Session 4 9/26: Common Interview & Content Starters Session 1 – This is a hands-on session in which attendees will practice answering some common interview questions. The questions are also great content starters for blogs and articles!
Session 5 10/24: Common Interview & Content Starters Session 2 – Practice leads to confidence! This is a second hands-on session in which attendees will practice answering some common interview questions. The questions are also great content starters for blogs and articles! Questions will be different than those in Session 1.
Session 6 11/28: Ready, Set, Go! Your PR Questions Answered. This session will be a general review of what the course has covered with the bulk of time spent answering questions about public relations, media skills, interviewing, etc.
About Susan: With more than 30 years of corporate experience as a PR Pro, Susan brings her expertise to The Wellness Universe. She has educated wellness-preneurs with fundamentals for PR and interviewing skills through her talk at SoulTreat and as well as a Coach of the Month.
Susan is also a Nature Conservationist, Positive Thinker, Best-Selling Author, Speaker, and a passionate advocate of connecting with nature to reduce stress and anxiety, and to improve mood.
Her first book, The Power of Disruption: A Memoir of Discovery, was an Amazon best seller and tells the story of her own journey of rediscovery after she nearly died when her appendix ruptured while vacationing on the remote Caribbean island of Dominica.
She has also co-authored with her husband Jon Cross, Chapter 14 (Nature’s Recipe for Restoration, How to Cultivate The Authentic You) in Amazon International Best-Seller, The Wellness Universe Guide to Complete Self-Care, 25 Tools to Achieve Anything. In it, they share how their quest to restore their property to its rare native state and shares a tool to rediscover yourself and achieve anything, inspired by nature. In addition, she has contributed chapters to The Ultimate Guide to Self Healing Volume 2 by Laura DiFranco and Find Your Voice, Save Your Life Volume 1 by Dianna Leeder.
She lives in the rare habitat of The Oak Openings Region, which is located near Toledo, Ohio.
Session length: 90 minutes / 6 sessions
4th Monday of the month June – November 2022 10am ET/7am PT
Course Value: $1499
Cost: Donation
Flex Course: Attend live or watch on demand (live sessions will be recorded)
Connect with Susan: https://bit.ly/WUSusanCross
